How to focus on your web-startup

Mar 2 2010 by Andrew Brown

Look around on your desk and pickup the closest thing near you.

I picked up my Swingline red stapler. Why did I buy it?, how often do I use it and why do I need it? I am never stapling and I’m not going to staple anything in the next year.

I have a pile of papers on my desk that I’m holding onto because I need to do my taxes. The pile looks daunting, but if I were to throw out the junk in that pile, doing my taxes would seem much easier.

I need to frequently travel, and I have a pile of clothes. I don’t wear half of them but when it comes to packing, the pile looks daunting, if I were to throw out the clothes I don’t wear my packing would seem much easier.

I have a iMac that only gets used to play my itunes music, a Nikon D80 I take photos with but I don’t take the photos off the camera until three months later.

I don’t need these things but Its hard to part with them. I know I can justify keeping them because myself as an irrational human being wants to keep them, but I want you to listen to your robot mind.

Stop holding on to shit you don’t need and remove the visual clutter that is blocking your end goal.

I’m getting rid of my red stapler today and I want you to question what you picked up, and if you can come up with one reason to justify on how its distracting you from your end goal then throw it out now.

Your end goal awaits you.

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